Brand, marketing and innovation consultant, advisor, and fractional CMO supporting B2C and B2B businesses to drive growth.
I help founders, entrepreneurs, and brand-owners create brands and products that get noticed, liked, and most importantly, chosen.
About Joanna
I am a global marketing and business executive forged from both classic, best practice consumer brand management experience combined with an entrepreneurial drive and flair from my SME / startup experience.
With +25 years of global experience across the US, Latin America, Europe, and Asia, my secret sauce is a balance of strategic thinking, innovation, analytics, and creativity. And this is how I have personally turned around both B2C and B2B businesses, scaled brands, disrupted with breakthrough innovation platforms, landed game-changing GTM strategies, architected global expansion and created highly effective, award-winning brand communications in some of the fastest-growing and most competitive markets and categories in the world.
My accolades are diverse – across leadership, marketing, business, and creativity – and include IPWS, Women Leadership Awards, Business Leader of the Year 2020. One of “1000 Global Marketing Leaders” by Internationalist Magazine and ANA. 2x AMA Effies awarded. 2x Cannes Lions awarded. DBA Effectiveness in Design Grand Prix awarded.
I am a graduate of the Oxford University’s Said Business School (Strategy & Innovation), New York University’s Stern School of Business (MBA), and the University of North Carolina at Chapel Hill (BA, Journalism & Psychology).
