+1 919 928 2804

+86 150 2110 9192

joanna@jkhconsultancy.com

Our Expertise

I help brands and businesses realize their potential through a variety of approaches.

But because every business is unique, I am happy to closely consult and collaborate on a unique approach for your business. So please contact me about the challenges you are facing and we can discuss a customized and outcome-focused solution.

LEADERSHIP & DEVELOPMENT

Fractional CMO for founders and entrepreneurs, growing and scaling businesses and brands
Best practices training and workshops in marketing, branding and innovation
Coaching founders and C-suite executives for brand building and marketing success
Advisory to business, brand and marketing leaders or boards of directors

MARKETING & COMMUNICATIONS

Marketing plans and GTM strategy
Global business and white space expansion planning
Market segmentation and customer acquisition strategy
Customer experience journey mapping and brand experience strategy
Digital ecosystems and channel planning
Communication strategy and effectiveness optimization
Portfolio optimization and sku / product rationalization

BRAND STRATEGY

Brand purpose and mission
Brand strategy and brand building roadmaps
Audit and analyze brand performance for optimization
Differentiated and compelling brand positioning, product positioning
Brand architecture, portfolio and platform strategy
Competitive pricing strategy
Brand and market potential evaluation for M&A

INNOVATION

Create products and services to better serve customers
Opportunity and white space identification
Workshops to excavate innovation opportunities with cross-functional teams
Product concepts with strong RTB and benefit articulation
Innovation roadmaps and pipelines
Insight-led and R&D led innovation concepts
Design thinking led innovation processes
Trends and “future of” inspiration analysis

WRITING / COPY WRITING

Brand, product and technology naming
White papers and thought leadership pieces
Product concept and benefit articulation
Business cases supported with analytical rigor
Awards submissions for products, people and creative awards entries
Copywriting for communications

Call us today +1 919 928 2804 (USA)
or +86 150 2110 9192 (China) or email us at joanna@jkhconsultancy.com